Posted on 22nd January 2020

Kérastase New Genesis range – 1st dual anti-fall action haircare range.

WORRIED ABOUT EXCESS HAIR ON YOUR BRUSH, CLOTHES OR IN THE SHOWER?

NEW GENESIS RANGE

Kérastase 1st dual anti-fall action haircare range

TO HELP REDUCE HAIR-FALL DUE TO BREAKAGE

Work, play, rinse, repeat. It’s all very exhilarating until your hair starts to pay the price. Pair this with environmental factors and hormonal changes, and the evidence is clear. You can begin to find a trail of strands on your clothes, in the shower, or on your brush.

All women go through periods in life where they experience increased levels of hair-fall. Take action and give your hair the care it needs with Genesis: the new dual anti-fall action haircare range designed for all women, in all lifestyles, with varying degrees of hair-fall.

Genesis addresses two of the causes of hair-fall; 1. Hair falling due to stress on the hair fibre 2. Hair falling from the mid-lengths due to breakage. With input from hairdressers, nutritionists and dermatologists, the brand has arrived at an advanced in-salon and at-home routine to help reduce hair-fall due to breakage, to create a solution that is efficient and pleasurable. As with all Kérastase rituals, Genesis offers a moment of self-care that enhances hair health and leaves you with a sense of well-being. Find the best routine designed for your hair type.

We are proud to announce we will be stocking the full range in all Academy Salons from the 1st February 2020.

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