| Qualification: | Academy Certificate |
| Duration: | 2 Day |
| Time: | 9:00am - 5:00pm |
| Class size: | 5 People |
Course Details
Smarter salon growth without sacrificing quality
Pushing for Profit is a practical, results-driven course designed for salon owners and managers who want to increase profitability without compromising service standards, client experience, or team culture.
We strip business back to the fundamentals that have stood the test of time—then layer in fresh, modern thinking to fix the areas that quietly drain profit and inflate costs. Along the way, we revisit overlooked strategies that matter more now than ever, turning them into powerful (and often underestimated) tools for sustainable growth.
By refreshing tired benchmarks, reworking underperforming systems, and re-introducing proven approaches in a way your team can actually embrace, you’ll leave with clarity, confidence, and a clear plan to keep building a stronger, more profitable salon business.
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What you’ll need
No specialist equipment required—just come ready to think and take action.
• Notebook or device for notes
• Your most recent business plan
• A 300–400 word description of your salon/business
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What we’ll cover
• Creating a clear, compelling Mission Statement
• Pricing with confidence (and purpose)
• How to increase average spend without pressure selling
• Understanding the real difference between turnover and profit
• Retail percentages—and why they matter more than you think
• Why frequency is the quiet driver of growth
• Client retention: rescue, rebuild, and strengthen
• Promoting your salon and your team in a way that feels authentic
What equipment do I need?
What's covered?
What our clients say
"Hannah has looked after me for a few years. She is the ultimate professional, coupled with the best personality, so I always look forward to my six-weekly visits. My hair has never looked so good. She is a credit to the Academy family."
"Upon entering the salon, I was greeted by Amy in a very friendly and welcoming fashion. I showed her a picture of the hairstyle I wanted and, after consultation, she talked me through every stage as she was cutting and colouring my hair. The end result was absolutely what I hoped it would be. I will be making this salon my regular hairdresser."
"I booked an appointment for my elderly mother to have a blow dry and set as my treat. She's very frail and not confident outside the house – it was a real coup just to get her there to have her hair done! All the staff were friendly and caring. Kelly who did her hair was on time, very relaxed and made mum feel relaxed too, so she was able to explain what she wanted. Mum was thrilled with the result. We'd definitely recommend the salon and Kelly. She listened to what mum asked for and was easy to chat to. Overall a lovely experience."
"I was extremely pleased with my colour and service from Hannah. All the girls were very professional and attentive. It was a very relaxing experience and nice to be pampered after a long day at work. Thank you, girls!"
